For the majority of companies generating traffic and leads is an on-going struggle. Check out the graph below from a HubSpot Research report outlining how generating traffic and leads is a common challenge. With a Strategic Marketing Plan each tactic is set forth with your challenges and goals at the forefront. There are solid, proven methods to improving traffic rates which ultimately lead to an increase in leads.
The second largest challenge is proving the ROI of marketing efforts. Precision tracking and regular reporting helps solve this challenge with tangible data. Without proper tracking and reporting you could be wasting your own time and money.
Are you experiencing one or more of the challenges shown in the chart above? It sounds like you may have just identified your need for a strategic marketing plan. What exactly is strategic marketing?
Strategic marketing makes sure that each one of your marketing efforts (e.g., blog posts, online advertising, website, direct mailers, etc.) aligns with your overall plan for connecting you with your audience. The key to understanding and creating an effective strategic marketing campaign is developing a comprehensive plan that allows everyone in your organization to understand marketing goals and the plan for accomplishing them.
95% of those searches don’t move on to the second page of the search engine results. Google a phrase that your business should pop up under (example: wholesale telecom services). Can you find your company’s website in the search results? If the answer is no, there’s no need to panic. This is our area of expertise!
We listen to and learn what your business is all about and what is important to your company and goals. Then we take those qualities and apply them to a strategic SEO plan and guide you on PPC keyphrases and bids.
Source: Internet Live Stats
The best way to get off on the right foot with visitors on your homepage is to improve it’s design. Did you know that clients are less likely to refer people to your business if you have a poorly designed website? Design isn’t just about how it looks. Design also encompasses the functionality and usability of a website. That includes the mobile version.
60% of Google searches are done via mobile devices. If your website isn’t perfect on a mobile device, your chances of that visitor leaving for another site increase dramatically. Having a website that looks great and works flawlessly on mobile devices is a must for today’s market!
Source: Behavior & IT Journal
If humans can process visual information as quickly as MIT neuroscientists found, you would be crazy not to use graphics and videos in your overall marketing plan. You know that old saying “a picture is worth a thousand words”? Now more than ever the use of high quality graphics and videos is of upmost relevancy. Google’s search algorithm takes into account whether a website has relevant visual content and awards a higher ranking to those that do. And if 95% of searches don’t progress to the second page, any boost to your rank is something to take seriously.
That doesn’t mean you should just slap a stock photo on every page. Visual content should be relevant and coordinate with your overall marketing plan.
Source: MIT Study
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