3 Mind-Blowing Statistics in Favor of Search Engine Optimization
In a world of instant gratification, SEO is low on the priority list for many businesses. But we are here to counter that with 3 mind-blowing statistics proving why you need SEO!
What is SEO?
Search Engine Optimization is what helps search engines understand and display your content. Implementing SEO is the driving force behind the quality traffic from organic search. When done properly, it will also help increase the quantity of traffic from organic search.
Organic Search vs. Paid Search – What’s the difference?
You’ve definitely seen Paid Ads before. However, the Organic listings may be less noticeable. Basically the first two to three listings in the SERP (search engine results page) are reserved for Paid Advertising. With hot items like Adidas shoes, there may also be Paid Ads on the sidebar. Below the Ads are where the Organic listings can be found.
Why You Need SEO
Now that we’ve established what SEO is, let’s take a quick and compelling look into why you need SEO to have an effective online presence. We will be jumping into three mind-blowing statistics in favor of Search Engine Optimization. Here’s what we will be covering:
- 92% of B2B purchases start with a search
- 68% of B2B buyers prefer to research online on their own
- 56% of businesses do not currently invest in SEO
1. 92% of B2B purchases start with a search.
If that doesn’t make you say “Holy crap!”, I don’t know what will. Seriously, 92% of B2B purchases start with a search! That may seem like a no-brainer in our “Google it” mentality today, but I want you to really think about it. Your potential customers are Googling for a service or product you offer. And 75% of them won’t advance to the second page of the SERPs. Is your website showing up when they search for your service or product?
2. 68% of B2B buyers prefer to research online on their own.
The average consumer is tired of dealing with salesmen, whether they’re pushy or not. In the age of information, 47% of consumers review at least three forms of content before ever contacting sales. Content like Blog Posts, Reports, News Articles, and more. As we already discovered, almost all B2B purchases start with a search. Buyers are searching for your business, often finding content through search, and researching competitors, all before getting in touch with a member of your sales staff.
According to an extensive study conducted by MOZ, “the top five [Organic] results account for 67.60% of all the clicks.” Wouldn’t it be great if your product pages and pieces of content dominated those top five results? That is why you need SEO.
3. 56% of businesses do not currently invest in SEO.
Did you know that B2B companies generate 2x more – 2 TIMES MORE – revenue from Organic Search than any other channel? So the fact that only 44% of businesses are currently investing in SEO could potentially mean market domination for your business. 56% of businesses (possibly meaning you and your competitors) do not invest in Search Engine Optimization!
I hope the case for why you need SEO just jumped off your screen. If your competitors are part of the 56%, you could skyrocket past your competition with SEO. With SEO your customers find you when they are searching – or they find your competitors.
Search Engine Optimization is definitely more of a marathon, and not a sprint. Search engine bots take weeks and months to understand and start displaying your site in relevant SERPs. Additionally, it’s not a set it and forget it task. SEO needs long-term investment to maintain your ranks and keep ranking on new content. That isn’t meant as a discouragement, it’s meant as inspiration. Through Search Engine Optimization, the return on your investment of time and money is well worth it!